César Alcala
COO
From Family Roots to Freight Efficiency
What started as a single truck in Santa Maria, CA in 1996 has evolved into a thriving, cross-border refrigerated carrier headquartered in San Antonio, TX. Central Coast Transport is a family-run operation—father, siblings, cousins—all steering one of the most agile, people-first freight companies in the Southwest. But with rapid growth came complexity.
Alvys came in to keep the wheels turning and the family connected—digitally, operationally, and financially.
Problem: Operational Bottlenecks Across Departments
Central Coast’s operations had become sprawling and fragmented. Dispatching, billing, cross-border paperwork, and compliance were being handled in silos. The team was wasting hours jumping between systems, chasing down PODs, and manually tracking billing schedules.
“It gets hard before it gets easy, so it’s tough, but it was worth it… once you get it up and running it’s amazing.”
— Carmen Alcala, GM & Bookkeeper
Solution: One Platform to Power the Entire Fleet
With Alvys, Central Coast unified dispatch, invoicing, compliance, and HR—all on a single cloud-based platform. Real-time visibility and automation transformed how every department worked.
“We have Alvys in almost every single department of our operation… this is way beyond a dispatch system.”
— Gustavo Alcala, President
From onboarding to live loads, Alvys made it seamless:
- Native EDI integrations for faster cross-border paperwork
- Smart driver app for uploading BOLs/PODs in real-time
- Automated billing connected to delivery timestamps
- Structured onboarding that got the team rolling—fast
“Even Lucas [Alvys Implementation Manager] was amazed that when he came to start doing the orientation, we were already rolling.”
Result: 90% Faster Invoicing & Total Control
In just weeks, Central Coast reduced invoice turnaround time by 90%. What used to take days now takes hours—resulting in better cash flow, happier drivers, and a more agile operation.
"We’re invoicing 90% faster than what we were doing before… that would almost pay Alvys by itself.”
This speed and visibility let Central Coast expand operations confidently across borders, reduce billing disputes, and optimize every mile on the road.
Challenges
Before implementing Alvys, Universe Carrier
encountered these key challenges:
Slow data entry
Teams were experiencing delays due to time-consuming manual data entry, which hindered productivity.
Inefficient Reporting
Clunky and outdated reporting tools made it difficult to generate timely reports, causing delays in accessing essential information.
Difficulty accessing critical information
Teams struggled to retrieve crucial data quickly, leading to inefficiencies and delays in daily operations.
Overwhelmed Dispatchers
Dispatchers were burdened by excessive manual tasks, which caused workflow bottlenecks and limited their ability to manage operations effectively.
High Administrative Workload
Back-office staff faced challenges keeping up with administrative tasks, resulting in delays and reduced overall team performance.
Challenges
Siloed systems and delayed billing across cross-border ops
Solution
Full deployment of Alvys TMS across dispatch, billing, compliance, and HR
Results
Invoicing reduced from days to hours → 90% time savings
"With Alvys they were able to invoice on the same date that they were making the delivery… that’s why I’m so excited with that program."
Carman Alcala
General Manager
“The support chat box—I love them—they probably hear from us easily four times a day.”
Abigail Alcala
HR & IT
Results
Since implementing Alvys, Universe Carrier
has seen measurable improvements:
60% reduction in manual labor and data handling
Universe Carrier reduced manual labor and data handling by 60%, drastically improving overall efficiency.
Saved 5-6 hours daily in admin tasks
The team saved 5-6 hours daily by eliminating time- consuming administrative tasks, freeing up valuable resources for more critical work.
Increased Focus on High-Value Tasks
Dispatchers can now prioritize booking higher-paying loads and improving operational efficiency, leading to better resource management.
