From a single truck in Santa Maria, CA to a thriving cross-border reefer fleet in San Antonio, TX—here’s how one family grew their trucking business across borders, generations, and tech eras.
Meet the Family Behind Central Coast Transport
If you think running a family business is tough, try doing it in trucking. Add in cross-border logistics, reefer freight, and decades of tech evolution—and you’ve got the incredible story of Central Coast Transport.
On the Freight People podcast, we sat down with the entire Alcala family, who not only run this operation together but still hang out on weekends. “We’ve got our work selves and our home selves,” says Abigail. “At work, my mom is “Carmen.” At home, she’s mom.”
It All Started with One Truck in 1996
Gustavo, the company’s founder, started hauling produce through California in 1996. It was humble beginnings: “Diesel was $1.80, and we had our first DOT inspection in our living room,” Carmen laughed.
But as they started hauling to the border, Gustavo learned the ropes of cross-border paperwork, and saw an opportunity: go beyond the border.
Why They Moved to San Antonio (And How It Changed Everything)
In 2016, the family relocated to San Antonio to get closer to the Mexico border. “It just made sense,” says Caesar. “Now we could manage seasonal shifts—Mexico produce vs. U.S. supply—and oversee both sides of the operation better.”
🚨 Cross-Border Freight Tip: Location matters. Being near a major crossing point gives you tighter control over customs coordination, carrier partnerships, and real-time load visibility.
The Secret Sauce: Handshakes Over Contracts
Before we talk tech, let’s talk trust.
The Alcalas built their business on relationships first. Gustavo still insists on meeting every new customer in person—whether it means flying to Mexico, Canada, or the next town over. “That’s where the bond begins,” says Caesar. “You look someone in the eye, shake their hand, and build from there.”
They even teach drivers and office staff to view their role as a partnership. “You’re driving the truck. I’m making the payments. We both need each other to succeed.”
Wisdom From the Road: Faxes, Fails, and First Sales Pitches
Carmen remembers the early days: Lotus spreadsheets, wax paper faxes that faded in a year, and quoting loads with nothing but gut instinct and a handshake.
And Caesar? His first sales pitch at age 16 involved guessing reefer capacity based on how tall he was (“If I stand up, I don’t hit the roof”). They didn’t bring a pen or paper. Still landed the account.
Lesson? You grow by doing—and failing—and doing again.
Why They Switched TMS After 26 Years (And Have Alvys for Breakfast, Lunch, and Dinner)
For over two decades, Central Coast ran on the same legacy system. But as operations scaled, that tech held them back.
Then came Alvys.
“It’s not just dispatch—it’s billing, payroll, compliance, load tracking. 95% of our workflow is in Alvys now,” says Abigail.
They went live two weeks ahead of schedule—before Christmas, no less.
What changed?
- Invoices go out same-day as deliveries
- Payroll is one-click
- Cross-border visibility is seamless from U.S. carrier to Mexican handoff
- Load planning is centralized and paperless
“With Alvys, we’re not afraid to grow anymore.”
Pro Tips for Trucking Companies Moving into Cross-Border or Reefer
Whether you're thinking of upgrading your TMS, expanding into cross-border freight, or building a family-run operation, the Alcalas left us with some gold:
- Don’t grow too fast. “A business is like a baby—crawl, then walk.”
- Family business? Set boundaries. Use first names at work. Separate departments. Text each other if someone’s in a bad mood!
- Teach what you learn. “We share everything we know with drivers who want to go independent.”
- Relationships first. Always.
- Upgrade your tech—even if it hurts at first. “We cried a little,” Carmen admitted. “But now we invoice 90% faster.”
Final Word: “We Can’t Imagine Running Without Alvys”
The Alcalas say it best:
“We didn’t switch systems to replace people. We switched to make life easier for our people.”
And now, they’re eyeing the future—with dreams of growing even more!
Want to see what a modern TMS can do for your business?
👉 Book a personalized demo with Alvys and learn why cross-border reefer carriers like Central Coast Transport trust us to power their operations.
Why We’re Partnering with Fleetrock
A Smarter Path to Maintenance Management. At Alvys, we’re building more than a TMS—we’re building the operating system for modern freight. That means giving our customers the best tools in every part of their operation. Sometimes we build them ourselves. And sometimes, the smartest move is to partner with the best.
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Top Tips for Getting Started: How the Smartest Carriers Setup Alvys
We recently sat down with two of our in-house freight pros, Jordan Kidd and Lucas Allasia, who’ve lived and breathed this industry. Dispatching, recruiting, dealing with claims, sweating payroll deadlines—yeah, they've done it all. And now? They help carriers like you go live with Alvys every single day.Here are their top 5 tips to making onboarding simple, stress-free, and dare we say... kinda fun? All while setting you up for success from the get-go.
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Alvys Marketplace: One Platform for Spot Market Freight
Freight Booking—and Posting—Should Be Simple. Carriers rely on the spot market to keep trucks moving. But switching between load boards, juggling logins, and managing disconnected systems burns time and creates friction. Alvys Marketplace is a single platform where you can find, book, and now post freight without ever leaving your TMS.
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From Chaos to Clarity: How Brokers Are Fixing Settlements with Alvys
Alvys Carrier Settlements is helping brokers take control of their payment processes by bringing everything into one system. No more disconnected tools, no more guesswork—just a structured, efficient way to handle settlements.
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Alvys and Uber Freight Unite to Bring New Efficiencies to Freight Logistics
In today’s fast-paced logistics industry, efficiency and adaptability are essential. Carriers and brokers face increasing pressure to streamline workflows, reduce costs, and respond to customer demands faster than ever. To address these challenges, Alvys, a modern, cloud-based transportation management system (TMS) for carriers, brokers, and hybrid companies, and Uber Freight, a leading enterprise technology company powering intelligent logistics, have joined forces to bring smarter solutions to the freight market.
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Spotlight on HVMC Transportation: Building Efficiency and Partnerships
With nearly 30 years of experience in the freight industry, Cody Cross of HVMC Transportation knows a thing or two about what it takes to succeed in this demanding business. "I’ve been doing this long enough to not look both ways before crossing the street," Cody quips, showcasing his trademark humor...
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Forecasting the Road Ahead: The Trucking Industry's Recovery Path by 2025
Market predictions: Navigating Challenges and Embracing Opportunities As we look toward 2025, the trucking industry is cautiously optimistic, slowly finding its feet after the turmoil of recent years. The COVID pandemic and its resultant supply chain disruptions saw freight rates soar...
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Introducing Dispatch Planner (Beta): A New Way to Dispatch Smarter
With Dispatch Planner (Beta), we looked at the core of dispatching. Finding the right driver for the right load is critical. But the tools that dispatchers rely on often leave them sorting through long lists, dealing with repetitive tasks, or struggling with outdated information. So, we set out to simplify the process and make dispatching seamless.
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Alvys Named 2024 Top Tech Startup
Hot on the heels of our recent accolades; named as one of Supply Chain Digital’s Top 10: Logistics Technology Platforms and FreightWaves’ 2025 FreightTech 100 companies, we’re excited to announce that Alvys has been selected as a recipient of Food Logistics and Supply & Demand Chain Executive’s Tech Startup award this year.
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How One Midsize Brokerage Improved Efficiency with Alvys
For Nick Rabe, COO of Commercial Transport, keeping everything running smoothly was a daily balancing act. “We needed a system that would not just meet our current needs but also grow with us,” Nick said. That’s when Commercial Transport partnered with Alvys.
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Seamless Onboarding for Enterprise Companies with Alvys
At Alvys, we understand that enterprise companies have more complex needs. With larger teams, intricate workflows, and often multiple systems to integrate, onboarding can seem overwhelming.
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Unlock New Efficiency with the Alvys Public API
In the fast-paced logistics industry, efficient operations are the key to staying competitive. At Alvys, we recognize the importance of flexibility, customization, and automation in modern logistics management. That’s why we’re excited to introduce the Alvys Public API
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Effortless Onboarding for Small to Medium-Sized Companies with Alvys
At Alvys, we know how daunting the process of onboarding a new system can be, especially for small to medium-sized businesses.
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Revolutionizing Freight Management: How Alvys Leverages AI
As CTO of Alvys, I often get asked about our approach to technology. At Alvys, we view our platform as more than a collection of tools—it’s a strategic asset that drives our ability to innovate and deliver value in the freight industry.
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Transforming Freight: How Alvys is Empowering Carriers in a $1 Trillion Industry
The US freight industry is a behemoth, generating $1 trillion in annual revenue. Yet, despite its size and importance, it faces significant challenges, particularly for carriers, who are the backbone of the supply chain
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A Day in the Life: How a Carrier Manager Uses Alvys TMS
As a former manager at a carrier operation overseeing 35 trucks and 2 dispatchers, I can attest to the importance of efficiency in ensuring smooth operations and timely deliveries. During my work there, Alvys TMS became an integral part of our daily workflow
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The Importance of Freight People Building Freight Tech
In the world of freight technology, there’s a stark difference between solutions built by industry outsiders and those developed by experienced freight professionals. At Alvys, we pride ourselves on having a team that lives and breathes the freight industry.
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5 Insider Strategies to Boost Profits in Your Freight Brokerage
In the fast-paced world of freight brokerage, success hinges on strategically managing rates and quickly adapting to market changes. Here are five insider strategies, straight from a seasoned CEO:
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The Future-Proof TMS Solution for Large Trucking Enterprises
Faced with navigating the ever-present winds of change inherent to the logistics industry, large carriers must rely on innovative software solutions to lead their way. Alvys TMS offers a suite of features tailored to the needs of the modern enterprise carrier in a unique way.
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F3 Rapid Demo at Freight Waves
At the Freightwaves F3: Future of Freights Festival, Alvys presented a live demo led by Jordan Kidd, Head of Product, and Emily Feliton, Head of Sales. The demo showcased Alvys’ cutting-edge TMS, spotlighting features that set Alvys apart in the ever-evolving logistics world. As Emily highlighted in the demo, Alvys is transforming the daily operations of clients from time-consuming tasks to seamless processes that take mere moments. What’s the secret?
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Unlocking Success for Enterprise Trucking: Insights from Alvys’ CEO
Alvys is well known for its profound impact for small to midsize trucking companies, but we also revolutionize the workflows of the heavy hitters in our industry. As your trucking company grows, so do your needs, and the right software must focus on nuances that define success for larger operations. Alvys is not just a solution; it’s a game-changer for big players.
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Where did the iconic trucker hat come from?
In the history of Americana and fashion, certain pieces have gone beyond their blue-collar origins to become iconic symbols. The trucker hat is a great example of this. Originally a piece of practicality and statement of the wearer’s career, it grew to become a mainstream fashion trend, but where did it originate?
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2024 Trucking Business Trends: What’s In & What’s Out?
In the dynamic world of logistics, staying ahead requires not just adaptation but innovation. As we step into a new year, Alvys’ TMS continues to transform the way businesses navigate…
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Checkmate for Spreadsheets: Why You Need a TMS
Trucking is more like chess than checkers. It may seem like a simple shuffle of moving stuff from point A to point B, but the moves multiply as the loads increase…
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The Best TMS for Asset-Based Brokerages
In the dynamic world of trucking, companies that operate as both carriers and brokers – often referred to as hybrid carrier-broker companies or asset-based brokers – face a unique set of challenges.
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Alvys Receives the 2023 Top Tech Startup Award
Alvys is honored to receive the 2023 Top Tech Startup Award from Food Logistics and Supply & Demand Chain Executive! This accomplishment represents our role in transforming carrier and broker workflows.
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Ten Tips for Carriers to Book Better Loads
In the dynamic world of trucking, the key to a thriving business lies in sourcing better loads. As the saying goes, “time is money,” and every decision regarding the loads you transport directly impacts your bottom line.
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Alvys TMS Makes the Freightwaves FreightTech 100 List!
We’re thrilled to announce that Alvys TMS has secured its spot on FreightWaves’ esteemed FreightTech 100 list. This prestigious listing underscores our dedication to crafting the best carrier and broker operating system and pioneering innovations in the TMS technology sector. The Alvys Difference What sets Alvys apart, you ask? It’s our unwavering commitment to pushing
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Powerful Integrations: How Alvys Transforms TMS Connectivity
In today’s rapidly evolving freight tech landscape, having robust Transportation Management System (TMS) integrations at the center of your operations is critical to operation excellence and profitability. But in the search for the right TMS, you may get lost in the noise of keywords and buzzwords. Wait, what really matters for my next TMS? For one, TMS
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Alvys Spearheads the Fight Against Double Brokering Fraud
At Alvys, we understand how critical trust and security are in logistics, especially in these uncertain times. Today, we’re excited to share a new feature that will be released very soon on the Alvys TMS platform! It is designed to ensure just that – a more secure and trustworthy environment for all players in the
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Why You Need Better Trucking EDI Integrations and Technology
In today’s fast-paced and interconnected supply chain, seamless integrations are essential for companies to stay competitive. Traditional methods of outsourcing and implementing EDI (electronic data interchange) connectivity are both time-consuming and cost-prohibitive. However, Alvys’ EDI flow simplifies the process, allowing for seamless, fast integrations. Which means great collaboration without the lag time. We often talk
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7 Common Problems Solved With Transportation Management Software
In the dynamic world of trucking, carriers and brokers face a range of challenges that affect the efficiency and profitability of their operations. Issues such as communication breakdowns, time-consuming quoting of spot market loads, delayed invoicing, and ensuring driver safety and compliance can often become major obstacles to the smooth functioning of logistics operations. This
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The Ultimate Conference Survival Guide: 9 Tips to Prepare
Attending a business conference can be an exciting opportunity to network, generate leads, and establish valuable connections in the industry. We prefer to attend trucking conferences. After all, we are a software company designed for trucking companies. To make the most of your experience, we’ve put together this 9-step guide to help you navigate conferences
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Trucking Conference Roundup: The Best Events of the Year
Written by Ava Barnes, VP of Marketing at Alvys. Attending conferences is a great way for supply chain leaders to network and learn about the latest industry tips and tricks. They are also a great place to connect with potential customers! To make the most of your conference visit, it’s important to plan ahead, set
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The Future of Trucking: How AI is Revolutionizing Logistics
Artificial Intelligence (AI) is rapidly changing the logistics industry, allowing businesses to optimize their operations, reduce costs, and improve efficiency. In this blog post, we’ll explore how AI is revolutionizing logistics and what some of its possible applications are. The Power of Predictive Analytics One of the most significant impacts of AI on logistics is
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Software Engineering and Ethics: A Winning Combination
Written by Leo Gorodinski, CTO and Co-Founder at Alvys. As a software development team grows, there’s a tendency for a ‘throw-it-over-the-fence’ model to emerge. This idea refers to a problem that can occur in software development when one team or person develops a piece of software and then “throws it over the fence” to another team or
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A Quick Guide to Semi-Truck Trailers: Styles, Uses, Sizes
When I drive on the interstate, I often find myself contemplating the multitude of semi-trucks that share the road with me. From those hauling 52′ trailers to the ones transporting immense excavation equipment, their presence can be quite daunting. Finding the Right Type of Semi-truck Trailer While it’s easy to get frustrated with these behemoths
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Maximizing Profits: How Accounting Integrations Revolutionize Trucking Company Finances
In the fast-paced world of trucking, managing finances efficiently is crucial for success. A key strategy is the seamless integration of accounting systems. Well-built accounting integrations will save you substantially with seamless invoicing and billing, automated IFTA calculations, and flexible payment and payroll options.
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Master Business Communication: 4 Tips for Growth!
Written by Leo Gorodinski, CTO and Co-Founder at Alvys. I’ve always been baffled by how small teams of people can come together and disrupt giant industries. After spending time at both a tiny startup, and a giant corporation, one reason I’ve observed is communication. As the size of the team grows, the number of lines of communication
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Alvys Introduces Smart Text and IFTA Calculator
We at Alvys have some exciting new features we can’t wait to tell you all about! With our Smart Text feature you can stop that phone from blowing up and wasting energy trying to piece together what happened to that load. Alvys keeps all relevant texts and communications together with the load so you can
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The Secrets of Freight Factoring: Your Comprehensive Guide
Welcome to the complete guide to freight factoring. Freight factoring is sometimes called load factoring or trucking factoring, but for this guide we are going to keep things simple and refer to it by its most common name, “freight factoring.” In this guide we will discuss what freight factoring is, give some options for factoring
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5 Tips For Managing Technical Debt with Development Teams
Written by Leo Gorodinski, CTO and Co-Founder at Alvys What is Technical Debt? This is a phrase used to describe the implementation of simple or poorly written code that will then need re-writing as a system evolves, and how it gets more difficult to fix that code as more time passes. You are in debt
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10 Things Your TMS Should Do For Your Trucking Company
As a trucking company owner or manager, you have a lot of responsibilities to juggle. You have to coordinate shipments, schedule deliveries, manage drivers, and keep track of finances, among other things. It can be overwhelming at times, which is why you need a reliable sidekick to help you out. Enter the transportation management system
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How to Keep Truck Drivers Happy in 8 Easy Steps
If you’re a trucking company owner or manager, chances are you’ve spent a lot of time trying to figure out how to keep your drivers happy. After all, happy drivers tend to be more productive, more reliable, and more likely to stick around, which is good for everyone. But let’s be real – it’s not
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JOC – Inland Distribution 2022 – Interview with Nick Darman
The Journal of Commerce (JOC) Inland Distribution conference is a gathering place for all things logistics. Starting at imports and exports, the Inland Distribution conference covers intermodal rail, trucking, and other modes of transportation. This gathering is meant to bring the minds of the logistics world together under one roof to discuss problems within the
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Why Your Drivers Hate You and What You Can Do About It
Written by Shaniin Morales-Lewin, Event Marketing Manager at Alvys It’s no secret. Drivers are necessary to move your load from point A to B – it’s not teleportation or rocket science. Amidst technological advancements, drivers remain a key vertebrae in the backbone of logistics. The only thing more important than your drivers is communication with your drivers.
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What is 3PL? – The Complete Guide to Third Party Logistics
Acronyms make the world go round. From LMAO to SOS, it seems like we’re constantly inundated by letters taking the place of words. The trucking industry is no different. We’ve learned about FTL and LTL in previous blog posts. Today, we’re going to tie a bow on our introductory trucking acronyms by teaching you all
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What is LTL? – The Complete Guide to Less-Than-Truckload
Are trucking acronyms making your head spin? Were you transported back to your college days when someone said you needed to order a reefer last week? Did someone mention that you have an LTL shipment going to Ohio, and you’re not exactly sure what that means? Don’t worry. We’re here to help. In this guide,
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10 Powerful Steps to Improving Lead Generation and Winning Lanes for Freight Brokers
Now that you have set up your freight brokerage; the question is, how do you get your first customer? As a freight broker, covering loads is your bread and butter. You need to be creative in your lead generation and marketing. Also, you have to put in the necessary hours to look for customers. In
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All TMS Software Is Not Created Equal: How to Choose The Right TMS
What Makes a Good TMS? Transportation Management Systems have to organize many complicated workflows. They provide the backbone for your entire logistics operation. It starts with finding loads and scheduling them. Then you have to monitor those loads and check-in with drivers. Finally, you have to make sure everything gets delivered on time and paid
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How Much Money Do Freight Brokers Make
Written by Paul-Bernard Jaroslawski at FreightCaviar. There is a notion that it pays to be a broker in the world of freight. It can seem like carriers are doing most of the work for the least amount of money. But does this idea hold weight? It’s common that dispatchers and truckers think brokers are making
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6 Trucking Softwares to Help Manage Your Small Fleet
Written by Paul-Bernard Jaroslawski at FreightCaviar. If you’re a small trucking company, you might believe you cannot afford to invest in technology to improve your processes. You may also think that you do not need technology at this stage. I am not here to tell you how to run your business, but I want to
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What is FTL? – The Complete Guide to Full Truckload
The trucking industry is a lot like the military: they both use way more acronyms than should even exist. The good news is we’re here to help with some of that trucking alphabet soup. We’re here to give you the rundown on one of the most important acronyms in the entire logistics industry: FTL. In
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Better Company Culture: 6 Signs of a Healthy Workplace
Written by Leo Gorodinski, CTO and Co-Founder at Alvys I had an incredible experience at Jet, having front row seats to what would become the largest e-commerce acquisition in history (at that time). That experience taught me a lot about company culture as I got to see it emerge in real-time. Anyone in business knows
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Siloed Technology Is Not Good for Trucking Companies
Written by Nick Darman, CEO and Founder at Alvys Until recently, the investment potential of the supply chain has been largely overlooked. The eyes of the tech world were focused elsewhere, and there wasn’t much innovation coming from companies unless they were already involved in logistics. That changed when the world went on lockdown during
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The 6 Best Location Tracking Software for Your Business in 2022
Finding the right freight tracking software can be challenging, especially if you’re unfamiliar with all the available products. This article will cover 6 of the best location tracking software options for freight brokers and trucking companies in 2022. Growing Your Business with New Technology Anyone who has worked in logistics understands the importance of tracking
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Top 10 Freight Companies in the USA and How They Operate
What Exactly is a Freight Company? Freight companies move goods across the US and around the world. All those wonderful products delivered to your doorstep don’t appear by magic. They travel by different means using different types of companies. The process is complex and involves a new set of terminology. Sounds confusing right? Don’t worry,
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What It’s Like Being a Freight Coordinator: Lost Freight
If you’re new to shipping, you probably don’t know the true despair that comes with lost freight. If you thought people got mad about missed pickups, missed deliveries, or delayed shipments, buckle up – you’re in for a ride. While it seems insane that entire pallets of stuff can just go missing, it’s a reality
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What It’s Like Being a Freight Coordinator: Identifying Freight Classes
Working in the 3PL world, some people envy LTL coordinators, because they think they’re sitting on easy street with a fleet of trucks always ready for their freight. Others – specifically the people actually working in LTL – know better. LTL is a wild west of quoting freight, coordinating deliveries, tracking drivers, and praying for
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10 Simple Steps to Successfully Starting a Trucking Company
Written by Paul-Bernard Jaroslawski at FreightCaviar. Are you looking to start a trucking company? Maybe you need more information for you to begin the process. We are here to give you more insight into the business. The trucking industry transports 70% of all freight in the United States, generating nearly $700 billion in revenue. In
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What It’s Like Being a Freight Coordinator: Tracking Drivers
Keeping Up with Drivers is No Easy Task When I was working in the 3PL world, tracking drivers was always an adventure. If you’re already in the trucking industry, you know some of the reasons. If you’re not, buckle up. You’re about to learn some stuff. Back in my day, tracking technology was basically a
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Our New Logo: Adding Personality to Alvys
Written by: Charley Willerton-McKee, Lead Graphic Designer Some Necessary Changes Logos are a big deal. They must express who our company is in an instant, and be memorable enough to drive future growth. Additionally, if it isn’t perceived as “good design,” prepare for years of ridicule and side comments. It’s a difficult decision to reinvent Read More
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What It’s Like Being a Freight Coordinator: Deliveries
5 Questions to Ask Yourself When Making a Delivery If pickups are the most stressful times in the freight journey, deliveries are a close number two. Heck, they might be more stressful than the pickups. As a freight coordinator, deliveries can make or break you. The worst experience I ever had with a delivery involved
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How to Become a Freight Broker: A Comprehensive Guide
Written by Paul-Bernard Jaroslawski at FreightCaviar. A 14-Rule Comprehensive Guide That Will Help You Become a Full-Time Freight Broker Right now, I am going to share with you the steps and tips that are going to help you to become a freight broker. You might have questions about how the process works. Is it difficult
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What It’s Like Being a Freight Coordinator: Scheduling Pickups
The Pain of Scheduling Pickups In a past life, I worked as a 3PL freight coordinator, mainly on the LTL side. Even though I usually handled smaller shipments than FTL, I found many of the same pain points applied across the board. One of the biggest sources of frustration for everyone involved is scheduling pickups.
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Automated Load Status – Do You Really Want It?
Written By: Domenic Leo, Vice President of Growth at Alvys Of course you want it. We always want real time data – it helps us communicate to our customers and allows our dispatchers time to focus on more important tasks. But, how do we get this information automatically? That’s where geofencing comes into play. It
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5 Strange Trucker Stories
Spooky and Unsettling Late Night Drives Truck drivers have the best stories. From funny to down right spooky and everything in between. If you’ve ever driven down a long stretch of road at 2AM, or slept at a truck stop in the wrong part of town, you know these stories can get rather… interesting. And
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Top 5 Best Movies About Truckers
Everyone outside of trucking has their opinions about truck drivers. Most people think that truckers are just a bunch of gritty, rough around the edges, drifters. Some of that is probably true. But those of us in trucking know the real truth: without truck drivers, the economy doesn’t exist. We wouldn’t have iPhones, TVs, fruits,
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Empower Drivers with the Alvys Driver Mobile App
The Alvys driver mobile app helps fleets stay connected. It allows you to update all load information for your drivers in real time. Gain real time visibility on where they are and whether their load has been delivered successfully with geo fencing and cutting edge OCR (optical character recognition) technology. Create an organized hub where
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How to Thrive as a Carrier in a Volatile Market
We need to talk about the state of small trucking. Spot rates are cratering, inflation is crushing consumer spending, and diesel prices are on the rise. It doesn’t seem like there is an end in sight to this volatile market. And small to midsize carriers are taking the brunt of the blow. Why do small
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How This Cross-Border Carrier Built a Booming Reefer Business (and Switched TMS after 26 years!)
From a single truck in Santa Maria, CA to a thriving cross-border reefer fleet in San Antonio, TX—here’s how one family grew their trucking business across borders, generations, and tech eras.
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